is belief packaged and perception engineered.
MAGIC
is the bridgework:
taking abstract truths, complicated technology, and intangible ideas, and making them irresistible.
it’s religion. it’s myth. it’s narrative power.
we don't sell brands.
we sell MAGIC.
belief in brands isn’t logical;
it’s magical thinking – acceptance without understanding.
Jesus is magic.
Pepsi is magic.
Apple is magic.
now,
MAGIC is for sale.